Instagram is one of the profitable applications that can be advertised on social media with its active users. Today, millions of business owners use Instagram advertising to reach their target audience, gain followers or display their products to their target audience. Together, we will examine the 7 types of advertising options that Instagram offers us.

Types of Instagram Ads

1. Photo Ads

Photo sharing is of course one of the main features of Instagram, so this is the most commonly used form. You can give your audience more information about your product with creative captions. You can support the post with the appropriate hashtags and make it easier for people to reach the post.

 

1. Video Ads

Video ads on Instagram can be up to a minute long, giving users a chance to take a closer look at your brand, business or products. However, shorter videos can often be more effective, especially if you include branding in the first few seconds of the ad. Video ads that are creative and fascinating work well because the audience is large and if the promotion is done right, views can triple within minutes.

 

 

1. Story Ads

Story ads typically appear when a user switches stories between two different accounts. Brands can create fun and creative ads and take advantage of all Instagram Stories features such as face filters, video effects and adding text for it. In this way, you create a seamless experience for your audience by allowing you to create Instagram Stories ads that look and feel like normal stories. The call to action allows people to use the swipe up feature at the bottom of the story. So you can easily direct people to your brand's profile or website.

 

1. Carousel Ads

If posting a single photo is not enough, carousel ads are a good option for you. These types of Instagram ads allow a user to switch between 3-4 images promoting the same ad but keep them engaged with the same post for longer. Instead of mixing all the information in a single photo / video, brands can divide the content and provide more information for their audience. So people can have a better idea about products.

 

 

 

1.  Instagram Explore Ads

Instagram Explore is the Instagram screen where users discover new content and accounts. More than half of Instagram users access Explore every month. You can use your regular Instagram photo and video ads in Explore by choosing Explore as an extra placement.

 

1. IGTV Ads

In May 2020, Instagram announced that it would begin to offer an ads program to select creators. Assuming an increasing number of users are starting to use IGTV, the investment in IGTV will mean that IGTV ads will run in abundance, as there will be more incentives for brands and influencers to collaborate on the platform. IGTV also provides influencers a chance to create a new niche and expand the types of content they create, allowing them to diversify their brand partnerships and sponsored content.

 

1. Reels Ads

Instagram Reels presented as an alternative to TikTok within the app. Short videos, access to using music, and effects are what make Reels different from an IGTV or Instagram story. You can use many different content on Reels. Rather than a boring statement about your brand's history, a dynamic and entertaining video or behind-the-scenes concept can more easily catch your audience's attention. Or you can just make a fun and low-cost video promoting your product.

 

 

How to Advertise on Instagram

There are two ways to create your ads on Instagram. The simplest way is to advertise an existing post directly within the app. However, the method that offers the most customization options is to create your Instagram ad using Facebook Ads Manager.